WHEN CREEPY BECOMES CUTIE
From time-to-time, the collaboration with Speedtox has become interrelated. Speedtox lately invited us to work for the TVC with Japanese methodology and setting, effect and graphics across above-the-line and below-the-line promotion.
| DETAILED RESEARCH & STUDY |
It has been required to depict the cockroach and mosquito authentically, however, how many audience could have been withstanding seeing a genuine awful cockroach and the tiny mosquito at the advertisement?
We have surfed Google for all the reference photos on cockroach and mosquito by zooming in and studying in great details on the features and characteristics. (Yucky~~~)
All the unique features of cockroaches and mosquitoes have been well incorporated to the design of our leading character – Cartoon Cockroach and Cartoon Mosquito!
| ADVANCED ILLUSTRATION |
Provide with enhanced interactive screenplay, we injected the 3D effect to enrich the authenticity on the texture! To heighten the vividness of the screenplay, dramatic special effect has been included, says for example, table breaking, wall chinking, and floor cracking when Cartoon Cockroach and Cartoon Mosquito are almost being smashed when escaping.
| DEDICATED PRODUCTION |
Most of the products from Speedtox are made in Japan with local methodology, the appearance, outfit, home setting, effect and graphics from the TVC are mimicking Japanese style to synchronize with the brand image on the above-the-line and below-the-line production.
We start from storyboard, plus 2 D & 3 D characters design and illustration. Walking through all the professional advices to our clients on casting, picking the right home for video & photo shooting, and editing, including VO recording and music composition. The design has spanned through TVC, Bus Ad, Newspaper Ad, Magazine Advertorial, Website, Dumpbin, Leaflet and the Packaging.