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PUR FAUCET FILTER, FIRST LAUNCH IN HONG KONG

Among the leading US brands of faucet filtering systems, PUR is well-known for its line of best-selling faucet filters in the American market. Being cherished as a precious resource on Earth, purified water promotes health and wellness.

PUR made inroads into the Hong Kong market with the official rollout of its trending model in 2019, and then goes on to further build product awareness. While understanding the importance of making a good first impression to consumers, the brand launches this year’s advertising campaign to highlight the innovative design and functions of its faucet filtering model unique to the market. PUR’s marketing consulting house oneZEBRA has invited a kiddie to join the brand’s first commercial photo-shooting for creating a set of promotional material where the message is heartwarming: the expression of a motherly love and care for children. Through this advertising campaign, PUR is shaped with a strong and impressive brand image with a unique identity.

The promotional campaign covers online, offline and OOH media. For instance, bus-body ads serve as moving billboards running through the busy districts of Hong Kong whilst the MTR in-train ads engage passengers with healthy living information. Apparently, outdoor advertising attracts consumers’ eyeballs and impresses them with PUR’s well-defined brand image. In the meantime, the online campaign identifies and reaches target consumer groups, allowing them to know more about the brand’s mission. In this way, PUR Faucet Filter’s unparalleled competitive advantage, is underlined.